FIAT’S “SIGNATURE STORES” FOR NEW LAUNCHES IN INDIA
Fiat India is gearing up for the array of new car launches in India and will convert its entire 65-dealer network in India on the lines of its global novelty stores. All its major stores will bear Fiat’s signature ‘red and white’ layout and landscape. The first signature store has already started operating in Bangalore from April while two more signature stores will come up at Delhi and Faridabad shortly.
The company will also introduce Fiat merchandise items in these stores. The Fiat Linea sedan in the range of Rs 8-10 lakhs will debut around October and Fiat Grande Punto will hit the market early next year.
Fiat Punto is expected to be priced around Rs 5 lakh. These will roll out from its Ranjangaon manufacturing facility in Maharashtra, which is operated jointly with Tata Motors.
Source: Economic Times
2 People have left comments on this post
What about the common dealerships that FIAT shares with TATA? How will FIAT showcase their vehicles there? Will they be asking for a separate area?
Dear Sir/Madem
I recently bought palio multijet diesel. No doubt its a supurb machine but again the service problem i am facing now as i lived in Meerut UP.while here it is a very big showroom of tata even then they are not entertaining palio.