Harder credit, dwindling sales and how do you make ammends. Offer more for the same and that exactly what Ford India has done.

The company has upgraded the ZXi variant of the Fiesta with no additional cost to the consumer. The upgraded Fiesta now comes with ABS + EBD (Electronic Brake Distribution), front fog lamps and mp3 player as standard.

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“It has always been our endeavour to provide our customers with exceptional value”, said Ford India’s Executive Director for Marketing, Sales and Service. “These enhancements are in line with our overall product strategy to provide best in class offerings”.

The upgraded Fiesta ZXi has been priced at Rs 6.34 Lakhs while the diesel variant comes for Rs 7.32 Lakhs. The company had earlier offered the features as standard only on the SXi and the 1.6 S variant.