INSIDE BMW M3′S V8: BMW M3′S NEW REVOLUTION ADVERTISEMENT
Ever since Jurassic park came and the likes came into the scene, its hard to see any film or advertisement without CGI (computer generated imagery) or in words words special effects. There is something about the good old analog thingie that gets lost in the digital world. The Austin texas-based advertising firm GSD&M Idea city recognized this and used ultra high technology coupled with old school filmaking and came out with an absolutely stunning advertisement for the new BMW M3.
This new advert. shows BMW’s magical metallic marvel of modern technology, the M3 V8’s innermost working at a glorious 10000 fps! The advertisement used unprecedented technology to film the combustion process of a BMW M3 V8. Absolutely no computer graphics or any other form of special effects were used to create this stunner of an advertisement.
It all started when Idea City visited the BMW’s munich facility and studied the inner workings of the BMW M3’s 4.0 litre V8 engine. Three engines were shipped to belgium where manifold were cut, cylinder were shaved and lightening holes were drilled to mount special ultra high-speed camera’s, lenses and lights. The whole process took more than 2 weeks of careful and intensive preparation and even after all this, the team took four, 20 hours per day, days to film what happens inside the 420 bhp motor during a single revolution. The film was shot by camera’s at a staggering 10000 fps which shows in mesmerizing details everything that happens inside the BMW V8.
I have watched this video more than a dozen times, I am sure you will to.
9 People have left comments on this post
its veru good but the flame doesnt seem to be realistic cause i have seen some experiment videos. the flame is rather bluish in colour and has different colours through it. it was a good try but doesnt really seem realistic,
@Ranjit… I have never seen petrol combust with a blue flame. Have you?
hi admin
i did see the petrol blue flame in the GDI engines. it looks same as diesel but much faster flames.
@Ranjit… How did you saw the fuel combust in a GDI engine? Especially the blue flame thingie?
hi
i saw that in one of the presentations from mitsi who developed this glass type combustion chamber or something they had recorded this with high speed camera
they have also specified that soot or particulate matter produced in diesels is not due to the fuel but it is mainly due to the combustion process. cause even gdi gasoline engines produced particulate matter.
This is a CGI for sure, good effort.
Cheers
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Optical access engines (with quartz and later sapphire windows installed) and synchronized motion picture capture have been used by many researchers since the 1930’s. They were used by General Motors to prove that the heat released by combustion could be calculated from measured cylinder pressure in a SAE paper in 1938 (Rassweiler and Withrow).
The Austrian engine development consulting firm AVL has offered custom research engines and services to all engine manufacturers using this technique for several decades with great success.
Not only is this technique as old as dirt, but Pre-mixed flames such as used by port fuel injected spark ignition engines will have mostly ultraviolet wavelengths, and therefore appear bluish NOT orange (unless the air fuel ratio is ridiculously rich).
Diffusion flames such as the diesel injection process or when you watch petroleum (or wood) burn look orangish to the naked eye.
This is either a diesel combustion video spliced onto a spark ignition (in which case it isn’t real), or it is CGI (in which case it isn’t real).
It is a real spiffy advertisement, it’s just too bad that the advertising firm that BMW hired to create it didn’t meet the researchers at BMW that know how to do this type of work that could have at least made it plausibly realistic.
Sadly, bad information is worse than no information at all…
Cheers
nice……………!!