Mahindra & Mahindra have launched the pik up and Scorpio, partnering with ILCE group in Turkey. Mahindra already partners ILEC group for manufacturing tractors in the country.

“We are delighted to launch our international range of vehicles in Turkey, which is of strategic importance to us with its vibrant and rapidly growing automobile market. The Mahindra Pik Up and the Mahindra Scorpio have been designed to meet the global customer’s demand for a stylish yet rugged vehicle at a value for money price,” Mahindra & Mahindra President (Automotive Sector) Pawan Goenka said.

These vehicles have been successfully launched in various parts of the world including South Africa, Europe and several South and Central American markets and would corner a significant share of the automobile industry in Turkey as well, he added.