UK Based electric vehicle maker, Ultra Motors has launched a high-range electric scooter aptly named Marathon in the Indian market. The scooter is priced at Rs 31,047 Ex-Showroom Kochi and is claimed to run 100 kms on a single charge.

“Marathon is primarily targeted at 24-plus year olds, riding a petrol scooter or a moped and who are looking at economy and utility,” Ultra Motor India Director (Marketing) Deba Ghoshal told reporters. The company had a technical collaboration cum joint marketing agreement with Hero Exports to produce and jointly market electric two wheelers in India and sold 22,000 ultra powered electric two wheelers across the country.

The company has set a target of selling 60,000 electric scooters this fiscal and will increase the dealerships across India from the present 150 to 275 ensuring a pan India presence.

Ultra motors has plans to invest Rs 140 Crore in three years in product development, marketing and distribution. The company has received good response for it Velociti electric 2 wheeler in Kerela  and has already sold 300 units in four months of its launch.

The cost of running according to the company is a meagre 10 paise per kilometer figuring in the cost of electricity required to charge the battery.