Drop in SUV sales in most markets have forced Tata Motor’s owned Land Rover to cut production and redeploy 300 workers, The Sunday Telegraph has reported.

“Two shifts have been lost at Solihull, the main Land Rover production centre, and three will be cut next month at the Halewood factory on Merseyside, where the Jaguar X-Type is assembled,” a report in The Sunday Telegraph said.

The company has transferred around 300 workers from Solihull to the Jaguar’s production line at Castle Broomwich because of no work. Tata Motors is reviewing the sales performance on a montly basis with Land Rover to keep production in line with the sales.

The sales have nose dived by over 31% in USA alone and it could have been worse if not for the brand’s strong performance in emerging markets like Russia and China. The sales are down just 3% compared to the same period last year.

The report also added “Tata was forced to ditch the rights issue planned to help finance the 1.15 billion pound paid to Ford for JLR due to share price weakness. Tata will look at asset sales as an alternative.”