Toyota has confirmed the launch of the new Prius Hybrid for the Indian market. The car would go on sale immediately after the official unveiling at the upcoming 2010 Auto Expo in New Delhi.

The preferred choice of Hollywood A-listers, the Prius will be imported as a CBU (Completely Built Unit) from Japan and is likely to cost a whopping 30 Lakh rupees owing to the steep import duty of 105% being levied by the government on CBU’s. Toyota is hoping for the government to give special concession to eco friendly vehicles so that they can be priced cheaper.

With the pricing in mind, Toyota isnt targetting large volumes and instead will use the Prius as a showcase for its advanced hybrid technology.

What remains to be seen is if it receives the same reponse from our Bollywood A-listers in which case they dont need a brand endorser!