YAMAHA AIMING 10% SHARE OF MOTORCYCLE MARKET

Yamaha YZF-R15 by code_martial. 

Yamaha Motors India is planning to achieve 10% of India’s motorcycle market after launching its fast selling top end motorbike YZF R15. The Company is also chalking out strategies to scale up its dealership network across the country.

Yamaha Motors India kicked off the sale of the YFZ R15 in mid June this year, which it priced at Rs. 97, 425. This is considerably higher than the products sold by rival companies such as Bajaj Auto Ltd’s Pulsar 220 DTS-Fi and Hero Honda Ltd’s Karisma motorbikes.

Yamaha Motors India has managed to sell 6,100 YZF R15 bikes since its launch. Moreover, the company claims that the R15 helped it sell nearly 11,798 bikes in July’08, registering a 34 per cent growth over the same month last year.


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7 People have left comments on this post



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» sadsack said: { Aug 17, 2008 - 12:08:19 }

I am a Yamaha fan, but I feel sad that this is one company that is not anywhere near reaching 10% market share. From the time that Yamaha bought out Escorts they have been saying the same but in the end they have only been moving backwards. The R 15 cannot be a volumes model and the rest of the line-up has proved that they are none sellers. The only silver lining could be in the form of the FZ 150 which in the spy pics looks stunning. If Yamaha can get this model right, there could be something. Otherwise, its probably curtains.

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» george said: { Aug 17, 2008 - 01:08:31 }

Yamaha can achieve this target only if they introduce a bike that mass love. They are making superbikes for India,that may improve their profitability. But they cannot achieve the 10% mark.

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» Microman said: { Aug 18, 2008 - 08:08:23 }

I wish Yamaha would now aim for and bring a 250cc twin to do battle with the likes of the baby Ninja ! A good 250cc bike is a glaring omision in our market.

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» john said: { Aug 18, 2008 - 07:08:07 }

:lol: :razz: i am a yamaha fan too and i feel great that yamaha has started something which every other bike maker in the country will copy soon, make a good looking bike atleast with low capacity engines when will these eyesore pulsar series 220! and the dated karizma will replaced with styling of ninja or a cbr. i dont want yamaha to make those 100cc or 125cc, because they cant. just leave that to hero honda or bajaj. now without goin backwards yamaha should concentrate on making quality vehicles as it is known the world over. i think if the fz 150 is priced between 55 to 60k bracket it would be curtains to some leading bikes in the country and that would help increasing volumes. pricing right is the mantra in India.

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» vgr said: { Aug 20, 2008 - 10:08:46 }

:shock: How they can think of MSH, instead they should concentrate on winning the hearts of RX fans and this will help them in in bring back the charisma of “Yamaha always a Yamaha”, to day bikers are happy with what ever is happening in the market place and also having seen the success after very long years Yamaha product planning team should work on some thing different from the market and should match the biker expectation with using their old technology, product strength in new avatar.
:roll: Till date the Yamaha was looking at making the entry in to the youth after the failures of RX135,Z etc and today they have got it back with “why zed F15″….it’s something like Good old actor coming out with block buster….and showing something different.
:smile: I suggest Yamaha should plan to bring the similer bike like that of RX 100 with a most likely priced (50>60K) with lot of resemblance of YAMAHA Beat.

Need any suggestion post your query…

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» Mahesh said: { Sep 13, 2008 - 11:09:42 }

guys,

specs are out.. check out the below link..

http://www.orkut.co.in/AlbumList.aspx?uid=440325491595813540